Cases
Selected projects
Real business challenges and the role I played in them. Some metrics are to be confirmed.
Culture · Theatre
Theater ticket sales: 800+ sales through PPC advertising
Sell theatre tickets in Moscow through online advertising.
- Yandex.Direct
- Targeting
- Analytics
Tourism · Resort
Resort: migration from Bitrix24 to Tilda with first leads in two weeks
Launch a new site quickly, test demand and establish a steady flow of inquiries.
- Tilda website
- Yandex.Direct
- SEO
Construction · Interior
Natural stone products: Yandex.Direct for the premium segment
Reduce the cost per lead to 2,500 ₽ while maintaining volume and quality.
- Yandex.Direct
- Call tracking
- Yandex.Metrica
- SEO
Education · Courses
Professional development: PPC advertising for an education centre
Attract students to professional development courses through PPC advertising.
- Yandex.Direct
- Analytics
- Yandex.Metrica
Beauty · Permanent Makeup
Permanent makeup: 112 clients and 435% ROI in 4 months
Replace unpredictable word-of-mouth with a steady, predictable booking flow via Facebook and Instagram.
- Facebook Ads
- Instagram Ads
- Targeting
- Lead Ads
Beauty · Cosmetology
Laser hair removal: 167 clients and 426% ROI in 2 months
Fill the masters' schedule during off-peak hours and reduce the cost of acquiring new clients.
- Facebook Ads
- Instagram Ads
- Video Ads
- Messenger Ads
Beauty · Education
Makeup courses: 689% ROI selling a high-ticket training programme
Sell a high-ticket makeup course with ROI of at least $3 profit per $1 of ad spend.
- Facebook Ads
- Instagram Ads
- Content funnel
- Stories Ads
Education · IT for Kids
KIBERschool: 133 leads at $4.50 for a kids' coding school
Generate sign-ups for a free trial lesson with a $600 budget and a target cost per lead under $5.
- Facebook Ads
- Instagram Ads
- Lead Ads
- Parent targeting
Ecommerce · Clothing
Women's clothing: 81 sales via Dynamic Catalog Ads
Scale clothing store sales through Facebook/Instagram paid traffic while maintaining a positive ROAS.
- Facebook Catalog Ads
- Dynamic Ads
- Instagram Shopping
- Retargeting
Ecommerce · Accessories
Phone accessories: 367 sales via catalog advertising
Scale sales volume while maintaining profitability in a highly competitive niche.
- Facebook Catalog Ads
- Dynamic Ads
- Retargeting
- LTV campaigns
Ecommerce · Books
Bookstore: 1,396 sales and 148% ROI via personalised catalog ads
Scale sales through Facebook/Instagram while maintaining a positive ROI across a wide product range.
- Facebook Catalog Ads
- Dynamic Ads
- LTV Lookalike
- Retargeting
Education · Languages
English school: 67 course sales and 209% ROI via lead magnet
Achieve stable course sales with a positive ROI on a limited budget in the competitive online education niche.
- Facebook Ads
- Instagram Ads
- Lead magnet funnel
- Retargeting
Education · IT Careers
Internet professions school: 336 sales and 680% ROI in 3 months
Achieve at least 300% ROI in 3 months and build a sustainable course sales system through paid traffic.
- Facebook Ads
- Instagram Ads
- Content funnel
- LTV Lookalike
Education · Marketplaces
Marketplace academy: 18 sales and 134% ROI via webinar funnel
Sell a marketplace trading course (Wildberries, Ozon) via Facebook/Instagram with ROI over 100%.
- Facebook Ads
- Instagram Ads
- Webinar funnel
- Lookalike
Culture · Theater
Website for the "Main Role" Theater Production Center
Build a presentable digital platform for theater events: an event schedule, show cards, company info, and a direct path to ticket purchase.
- Website design
- Tilda build
- Page structure
- Responsive layout
Shall we schedule a video call?
- I'll review your task and run an audit
- I'll join with a screen share
- I'll show growth points and what it takes
Eduard
Digital Specialist