Ecommerce · Clothing
Women's clothing: 81 sales via Dynamic Catalog Ads
Set up Facebook Catalog and launched Dynamic Product Ads for a women's clothing store. Personalised product display by interests + abandoned cart retargeting = 81 sales.
- Industry
- Ecommerce · Clothing
- Duration
- first month
- Services provided
- Facebook Catalog Ads, Dynamic Ads, Instagram Shopping, Retargeting
About the project
Client: an online women's clothing store. The primary sales channel before launching ads was Instagram Shopping and organic reach. The goal was to scale sales through paid traffic while maintaining a positive ROAS.
Task
Launch profitable advertising on Facebook/Instagram for the clothing store. Reach stable daily sales through paid traffic.
What I did
- Connected Facebook Catalog and configured a product feed for dynamic advertising
- Launched Dynamic Product Ads — automatic product display to users based on their interests and behaviour
- Set up retargeting for users who viewed products, added to cart but did not purchase
- Ran an A/B test of audiences: buyer lookalike vs. fashion interests
- Optimised campaigns for the Purchase event with a target cost per conversion
Results
- 81 sales
- Ad investment: $879
- Profit: $1,284
Conclusion
Dynamic catalog ads are the most effective format for clothing e-commerce. Automatically matching products to each user's interests delivers significantly higher CTR compared to static ads.
81
sales
$879
ad investment
$1 284
profit