Education · Marketplaces
Marketplace academy: 18 sales and 134% ROI via webinar funnel
Built a webinar funnel for a marketplace trading academy: ad → free webinar → course sale. Concrete graduate results as social proof. 134% ROI.
- Industry
- Education · Marketplaces
- Duration
- campaign period
- Services provided
- Facebook Ads, Instagram Ads, Webinar funnel, Lookalike
About the project
Client: an online academy offering courses on trading on marketplaces (Wildberries, Ozon). High-ticket product ($150–$300). Audience — people looking for a passive or primary income source through e-commerce.
Task
Launch advertising on Facebook/Instagram and sell courses with ROI above 100% on a limited budget.
Strategy
The marketplace topic is actively promoted by competitors. My task was to stand out through concrete graduate results and precise targeting of a motivated audience.
What I did
- Created a series of ads with concrete graduate cases: "from zero to $2,000 per month in 3 months"
- Targeting for audiences: entrepreneurs, freelancers, people seeking additional income, competitor audiences
- Lead magnet: a free webinar "How to start selling on marketplaces" — audience warm-up and collection
- Conversion campaign for course purchase after the webinar
- Lookalike 1% on the buyer base — the most precise audience
Results
- 18 sales
- Ad investment: $1,400
- Profit: $3,280
- ROI: 134%
Conclusion
For a high-ticket educational product the "free webinar → course sale" combination delivers the best results. Concrete graduate stories with real numbers work significantly better than abstract promises about a "new life".
18
course sales
$1 400
ad investment
$3 280
profit
134%
ROI