Ecommerce · Accessories
Phone accessories: 367 sales via catalog advertising
Launched catalog ads for a phone accessories store with device-based segmentation. Focus on repeat purchases and LTV. Result: 367 sales with a $1,202 investment.
- Industry
- Ecommerce · Accessories
- Duration
- initial months
- Services provided
- Facebook Catalog Ads, Dynamic Ads, Retargeting, LTV campaigns
About the project
Client: an online store of smartphone accessories — cases, screen protectors, chargers, earphones. Wide range, low average order value, high frequency of repeat purchases.
Task
Scale sales volume through Facebook/Instagram while maintaining profitability. The niche is competitive — clear segmentation and repeat purchase work were essential.
What I did
- Connected Catalog Ads with a full product feed for automatic dynamic advertising
- Segmented the audience by device type (iPhone vs. Android) — different creatives and offers
- Launched "abandoned cart" retargeting with a reminder and an additional discount
- Set up LTV campaigns: special offers for existing buyers
- Tested formats: product carousel, collection, Stories — the collection format won
Results
- 367 sales
- Ad investment: $1,202
- Profit: $1,367
Conclusion
In the accessories niche, volume is the key driver. With a low average order value it is essential to build repeat purchases: one customer replaces their case every few months. Retargeting of existing buyers delivers ROAS 2–3 times higher than acquiring a cold audience.
367
sales
$1 202
ad investment
$1 367
profit