Internet professions school: 336 sales and 680% ROI in 3 months

About the project

Client: a school of internet professions offering courses in targeted advertising, SMM, web design and copywriting. Average course price — $120–$200. The school already had organic traffic but wanted to scale sales through paid traffic.

Task

Over 3 months, build a stable course sales flow through Facebook/Instagram with ROI of at least 300%.

Strategy

The school's target audience consists of people looking for a new profession or an additional income. I targeted several segments with different decision-making triggers.

What I did

• Launched a content funnel: useful posts about earning online → follow → course sale
• Created a series of videos with graduate success stories — social proof for a cold audience
• Lookalike on the high-LTV graduate base — the highest-quality conversions
• Set up behavioural targeting: people looking for work, freelancers, students
• Retargeting with a limited offer (20% discount for 48 hours) for users who viewed the course page
• Scaled performing combinations by increasing budget 20% per week

Results over 3 months

• 336 sales
• Ad investment: $4,200
• Profit: $32,760
• ROI: 680%

Conclusion

Internet profession schools are one of the most conversion-friendly niches on Facebook/Instagram: the audience is motivated and ready to invest in learning. The 680% ROI was achieved through a combination of high-quality social proof and precise segmentation across all funnel levels.