Ecommerce · Books
Bookstore: 1,396 sales and 148% ROI via personalised catalog ads
Set up personalised catalog ads for an online bookstore segmented by genre interests. LTV buyer lookalike + retargeting. Result: 1,396 sales with $3,211 invested.
- Industry
- Ecommerce · Books
- Duration
- campaign period
- Services provided
- Facebook Catalog Ads, Dynamic Ads, LTV Lookalike, Retargeting
About the project
Client: an online bookstore with a wide range: fiction, non-fiction, business books, textbooks. The goal was to scale sales through Facebook/Instagram without sacrificing margins.
Strategy
Books are a high-repeat-purchase product: one satisfied reader keeps coming back. I built a strategy on two pillars: attracting new buyers through broad audiences and maximising LTV through retargeting.
What I did
- Set up a dynamic catalog: each user sees books relevant to their interests
- Created audiences by genre interest: sci-fi, psychology, business, children's books — separate campaigns
- Launched a lookalike of buyers with LTV above average — finding similar "good" customers
- Retargeted users who viewed specific book pages — a hot audience with high conversion
- Created special "book bundle" offers to increase average order value
Results
- 1,396 sales
- Ad investment: $3,211
- Profit: $7,957
- ROI: 148%
Conclusion
Dynamic ads with interest-based personalisation are the ideal tool for a bookstore with a large catalogue. The 1,396 sales were made possible precisely through automatic content matching for each individual reader.
1 396
sales
$3 211
ad investment
$7 957
profit
148%
ROI